The service shutting down hit me hard. I am not much more than a casual photographer. But I do have a family that loves posing for pictures and over time has allowed me to collect photos and video that will occupy the entirety of my computer’s storage if I’d stored it there. What Everpix created was the absolute best way of storing these pictures on the cloud. It shined and was in every way a superior product than those being suggested as alternatives. Flickr is a public feed of photos you want to show off. Sure 1TB is great. But it is not a service you use to relive moments from your own life. Picasa web is a photo gallery. Google+ Photos is a photo gallery. Loom is Dropbox + a photo gallery. Every single person who wonders why I am complaining this much about hasn’t used Everpix. Every single person who has used the service for more than a day, understands what kind of a difference it made. They put it simply on their website: it solved “the mess” of photos. They believe it did. I know it did. Taking pictures and never having to worry about ever backing them up. That’s one problem. After backing them up, being able to constantly show you photos you care about so that is isn’t ignored like every one of your usual folder backups. Another problem. Pattern recognition to understand which among your photos you are more likely to want to see. Another problem. All these, solved. What a fantastic service that achieved a lot without much interaction at all. You forget about the problem of backups, and your are given this gorgeous interface to experience your seemingly endless backup of photos in ways folder hierarchies are incapable of.
It is in every way an example of a product that has an emotional effect on everybody who uses it. It sucks that it wasn’t funded or acquired. I know there has to be significant more background than the post-mortem published on The Verge. iCloud Photos isn’t a tenth as good. Nor is Dropbox Photos. Amazon’s $35000 bill isn’t that large an invoice for 55000 users. They convinced over 6000 users to pay for the service. That is remarkable. I don’t understand startup funding enough and if there is one lesson to be learnt, it is that I need to open my eyes. Building a great product is not enough. Building a brand your users associate with is also not enough. Many popular start ups still don’t have a real source of income. These guys did, but that wasn’t enough either. So, it boils down to a lot of things that only those 6 employees of Everpix could possibly understand. I haven’t lost hope in startups: a superior product like Everpix is the kind of product I get up everyday to create. You will be missed, but we must move on.