Plays for Product
Jon Lax's presentation has this good slide on intentionality:
“It depends” is a terrible answer. But it feels good to say because we exist in an industry that values rapid iteration and changing its mind. It depends preserves option value.
Think about hearing “It depends” as an answer to questions, what you would take away?
Q: Captain, how do you fly your plane? A: It depends
Q: Dr. how will you perform today’s surgery? A: It depends
Q: Do you love me? A: It depends
There are two problems with answering a question with “It depends”.
First, it implies you have no conviction that you know how to do what you are great at. It means that you haven’t detected any discernible pattern that repeatedly delivers a successful outcome.
Second it isn’t true. There are a whole set of things you do, instinctively; to solve problems, write, design, research behavior, collect and analyze data. You just haven’t codified it by identifying the consistent patterns that exist.