Bruce Tog on Behavioral Design

This is great and hopefully something we are more aligned towards on recognizing the value of HCI. From

Engineers with reduced empathizing skills, Hudson’s paper continues, design for themselves. Left unchecked, they can cause great mischief by designing software no one but they can use. Quick to code and easy to learn, but only if you were the one who coded it. […]

Graphic designers, left unchecked and unschooled, are likely to aim for maximum visual simplicity at the expense of both learnability and usability. Such interfaces require users to discover new capabilities by clicking around and seeing what happens. Users don’t do that. […]

Both these professions need to be offset by a third: Behavioral designers, a. k. a., human-computer interaction (HCI) designers.